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While workplace use of social media is now mainstream, its use has evolved in recent years. While lost productivity was the overriding initial concern, how to harness the power of social media has moved to the forefront.

Before weighing the pros and cons, some definitions will be helpful. Social media is an umbrella term and refers to "media" (a video, text, picture, podcast, etc.) being shared ("social") on Web-based applications for others to interact with by posting, sharing and commenting. Conversely, more traditional media (television, newspapers and magazines, etc.) is static and does not allow users to interact with the content. Yelling at your TV, for any number of reasons, doesn't count.

Social networking is a specific type of social media that enables users to connect with others and create a community. It's more about building relationships than simply announcing or posting and not engaging with others. Employers can both utilize an internal social networking site for their employees, and leverage public-facing social media platforms to market their brand and attract employees and customers. SHRM offers members their own social networking site, SHRM Connect, to engage and network with fellow SHRM members.

Regardless of which types of social media an employer may use to meet business goals, certain advantages and disadvantages specific to HR are listed below. For a more detailed discussion,

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