Подчеркните сказуемые в сослагательном наклонении. store of wealth. money serves as a store of wealth by retaining purchasing power over time. the cobbler exchanges shoes for corn in the belief that other suppliers would accept corn in exchange for whatever the cobbler demands later. corn represents a way of deferring purchasing power yet conserving that power until consumption is desired. a firm would be in a much safer position if it had a range of products at different stages of the product life cycle. this is called a product portfolio. the boston consulting group has identified a classification of products called the boston matrix. when a product is approaching the decline phase, the firm can either decide to end production or to try to revitalise the market. the second approach is known as an extension strategy. how the product or service is marketed will in part depend on the stage in the cycle it has reached. it will also depend on a range of other factors, e.g. the product itself, the competition, the state of the economy, the size of the firm, etc. four main factors are identified in most textbooks, known as the 4p's. they are price, promotion, place and product. a firm must ensure that it pays attention to each of the 4p's and ensures that they are consistent with each other. firms can adopt a variety of pricing strategies depending on the constraints it faces. if the firm is a large monopoly producer facing-no potential competitors and making a high-status, well established product it may be able to charge high prices and make super normal profits. the absence of any of these conditions may change the strategy. a small firm facing many competitors may have to charge low competitive prices set by the market or follow the prices set by the market leader. if a firm introduced a new innovative product it may choose to charge a high price, hoping that consumers who like to be seen to be the first to buy a product will be prepared to pay the price.

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