Active vocabulary of the lesson
Verbs: plan, analyze, create, develop, produce, determine, portray, consider, execute, gather, perform, identify, continue, prepare, illustrate, select, consult, specialize in, accompany, present, complete, assist, review, supervise, follow, devote, order.
Nouns: solution, layout, report, display, packaging, brochure,
service, logo, businesses, sign, signage, page, media, needs,
customer, target, audience, research, strategy, sketch, size, arrangement, charts, data, copywriter, approval, ink, error, software, equipment, sample.
Adjectives: visual, effective, various, promotional, distinctive,
environmental, graphic, cognitive, cultural, physical, social,
relevant, corporate, different, creative, considerable.
Lexical exercises
1. Make up expressions with the given new words.
Model: to illustrate the page, to develop a new technique etc
3. Find in the text word combinations beginning with:
visual …, effective …, electronic …, various …, graphic …,
promotional …, marketing …, distinctive …, interactive …,
multimedia …, cognitive …, relevant …, creative …, different
…, completed …, specialized …, considerable … .
4. Try to give:
a) synonyms to the following words: to produce, to determine,
to consider, to gather, to perform, to identify, to continue, to
develop, to prepare, to consult, to present, to assist, to review,
to supervise, to complete, to devote;
b) antonyms to the following words: effective, increasing, new,
relevant, important, different, completed, considerable.
5. Find in the dictionary interesting phrases with the words:
size, equipment, business, error, arrangement, sound, artwork,
target, strategy, way, layout, approval, research
278
352
Ответы на вопрос:
Answer:
1. Look! He is dancing.
2. Listen! Mary is singing.
3. What are you doing? – I am reading a book.
4. Where are you doing? – I am going shopping.
5. I am busy. I am washing my dress.
6. Is Sasha free? – No, she is cooking lunch.
7. Where are the children? – They are playing football outside.
8. Where are you? – We are at home, we are cleaning the house.
9. At the moment my friends are taking part in the competition.
10. Mother and her child are making a toy at present.
11. The dogs are running about the garden.
12. Silence! The cat is catching a mouse.
13. Don’t shout! The students are having a class in the next room.
14. I am not happy. I am preparing my homework.
15. What are you working at?
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