Planned activities: Task 1 Read the story and decide if the sentences are TRUE or FALSE? Explain your choice.

Food companies targeting kids online

Greedy marketing executives have found a new way of selling their products to children - Internet games. The world’s junk food makers are trying to sell their burgers, chocolate and soft drinks to children who play games online. A new report says more than eighty percent of the world’s food companies are using this sly new method. The report was created by America’s Kaiser Family Foundation. It is called “It's Child's Play: Advergaming and the Online Marketing of Food to Children*”. It is the first major analysis of how food companies advertise to children on the Web. It highlights the tactics of companies such as Mars, Hersheys and McDonalds in targeting kids. The report says online ads are more effective than TV ads at hooking children.

Sadly, the report brings a new word into the English vocabulary – the “advergame”. This is a technique to get kids hooked while they are having fun online. In addition, many other marketing tactics are used to get kids to spend long periods of time online. The food companies fill the games with logos and advertisements. They encourage children to e-mail their friends about products and brands. They also recommend children join special clubs related to the games. Children can increase their chances of winning games by buying the products and typing in special codes found inside the packaging. Many people are worried about the role food advertising plays in childhood obesity.

Task 2 TRUE or FALSE

1.Advertisers have found a way of protecting kids from adverts. T/F

2. Junk food companies are targeting kids who play in playgrounds. T/F

3. Over 80 % food companies use the Internet to target kids. T/F

4. Online ads are better than TV ads at getting kids hooked on products. T/F

5. “Advergame” may become a new English word. T/F

6. Advergames encourage kids to mail their friends about new products. T/F

7. Kids can get extra online power if they buy specially – packaged goods. T/F

8. Many people believe the ads can help combat childhood obesity. T/F

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