Digital Media Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices. Digital media refer to any information that is broadcast to us through a screen. They include text, audio, video, and graphics that is transmitted over the internet, for viewing on the internet. The Internet is the most interactive medium of mass media.The Internet is quickly becoming the center of mass media. Everything is becoming accessible via the Internet. Rather than picking up a newspaper, or watching the 10 o'clock news, people can log onto the internet to get the news they want, when they want it. For example, many workers listen to the radio through the Internet while sitting at their desk. Even the education system relies on the Internet. Teachers can contact the entire class by sending one e-mail. They may have web pages on which students can get another copy of the class outline or assignments. Some classes have class blogs in which students are required to post weekly, with students graded on their contributions. Blogging has become a pervasive form of media too. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video. Entries are commonly displayed in reverse chronological order, with most recent posts shown on top. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images and other graphics, and links to other blogs, web pages, and related media. The ability for readers to leave comments in an interactive format is an important part of many blogs. A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts, additional resources, commentary, and even a community forum dedicated to discussing the show's content. While many podcasts are free to download, others are underwritten by corporations or sponsored, with the inclusion of commercial advertisements. Mobile Media: Mobile phones were introduced in Japan in 1979 but became mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones,tablets and other portable devices, and today the total value of media consumed on mobile vastly exceeds that of internet content. Similar to the Internet, mobile is also interactive media. Like email on the Internet, the top application on mobile is also a personal messaging service, but SMS text messaging is used by over 2.4 billion people. Practically all Internet services and applications exist or have similar cousins on mobile, from search to multiplayer games, from virtual worlds to blogs. Mobile has several unique benefits which many mobile media pundits claim make mobile more powerful media than either TV or the Internet, starting with mobile being permanently carried and always connected. Mobile is often called the 7th Mass Medium. №2 Answer the questions: 1. What do digital media include? 2. What is the most interactive medium of mass media? And why? 3. How can the Internet be used for the purpose of education? 4. What is a blog? Which information does it combine? 5. What is a podcast? Are all podcasts free? 6. When did mobile phones become mass media? 7. What makes mobile more powerful media than TV or the Internet?

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