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Coco chanelfashion designername at birth: gabrielle bonheur chanel designer coco chanel gave the world the little black dress, chanel no. 5 perfume, and a casually classic notion of style that influenced women's clothes throughout the 20th century. coco -- a nickname meaning "little pet" -- was raised in an orphanage, where she learned to sew. in 1910 she began selling hats from her own shop, and by the 1920s her fashion business had expanded to include a couture house, her own textile factory and a line of perfumes that included the famous no. 5. chanel took women's fashions away from corseted styles and introduced casual, practical clothing that borrowed fabrics and attitudes from men's fashion. she was the first to introduce black as a fashion color; her versatile, semi-formal "little black dress" became a chanel trademark and an enduring fashion standard. during and after world war ii chanel's popularity waned, and her love affair with a nazi officer kept her in a form of self-imposed exile in switzerland for more than a decade. she made a comeback in 1954 and her designs became some of the most popular in the western world, especially in the united states. since her death the coco chanel company has been under the direction of designer karl lagerfeld.