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Companies in the (1 – high) competitive electronics industry are discovering something (2 – surprise) and curious: brands matter almost as much as exciting new technology. This has been (3 – clear) demonstrated by Samsung Electronics, which made a (4 – dramatic) new entry into the (5 – particular) difficult digital market. Once best known for microwave ovens, it has transformed itself into a (6 – real, cool) brand and it (7 –success) selling (8 – style) flat –screen TVs, digital cameras and mobile phones. Their sales figures have done (9 –increase, good) and they are positioned to beat Nokia as the second biggest manufacturer of mobile phones. Samsung has proved that a combination of clever- brand building and (10 – good, design) products can work miracles. They have understood that a brand without good products will lose popularity (11 – incredible, rapid), but the (12 – amazing) thing is that the opposite is also true. The market is (13 – crowd) with firms with a few great products, but weak brands. To succeed and grow as (14 –fast) as Samsung has requires a strong brand, as well as (15 – true, innovative) products.

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1. some people in the company have new cars. 2. there’s no water in that bottle. it’s empty. 3. i want to buy some new books but i haven’t got any money. 1. how much time does it take you to do your homework? 2. my brother doesn’t read many books. 3. there is not a lot of sugar in the cup. 1. we have very little time. 2. wait a little. 3. has he got many english books? – no, only a few. 1. i couldn’t see anything in the dark. 2. where’s my wallet? i put it somewhere over here. 3. there was nobody in the room. it was empty. 1. i’ll ask him myself. 2. he wants to do it himself. 3. you will answer his letter yourself.

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