Задание 4. Fill in the gaps with the given words:

Ancient Arabia, handbills, newspapers, the message, commercials, papyrus, advertising agency, free competition, advertising business

1.Advertising in a powerful tool to spread ________

2.The idea to advertise was born in _________

3.Ancient Egypt, Greece and Rome used _______to advertise products and ideas.

4.The printing Age brought about ________

5.Advertising made its presence in ____________in the 17th century.

6.The first _______________was set up in Boston.

7.Advertising on TV is called _______

8.The term “Madison Avenue” in New York is frequently used to symbolize the ____________

9.Advertising furthers new products through _______

Pancakes "under the mum's recipe"  components:   1 liter of milk  5 eggs  1/3 чайн. l. salts  2 table. l. sugar  floor of a spoon of baking soda  a little lemon acid (on a knife tip)  2-3 table. l. vegetable oil  one and a half glass of boiled water  the recipe:   1. at first we shake up milk with eggs, we add in the shaken up mix sugar and salt, again we shake up. then we add soda and lemon acid.  2. we add a flour in a mix until it isn't becomes similar on liquid сметанку. the quantity of a flour will depend on the size of eggs. approximately 4 glasses (first dough hardly more densely, than usual batter) usually leave.  3. in turned out mix we add vegetable oil and it is lead up to the necessary consistence by means of boiled water.  4. we leave dough for 15 minutes to have a rest. then as usual we bake pancakes from both parties.  cunning: a frying pan we smear with oil only once. pour a spoon, heat and pour out it in dough (besides already added). thanks to this cunning pancakes don't stick to a frying pan. which, by the way, should be special, блинная.  stuffing choose to own taste. it is possible to stuff, it is possible to strew a sesame or to smear pancakes with honey.