A. WELCOME TO CRITICISM
B. A NEW BRAND
C. HOW STARBUCKS CHANGED AMERICAN CULTURE
D. 40 YEARS FROM NOW
E. A PLACE LIKE HOME
F. 40 YEARS LATER

Starbucks
1. In the early 1980s when Howard Schultz first discovered the Italian espresso bars in his trip to Italy he wanted to create that for America - a third place, a place to go other than home and office. They also created an industry that hadn't existed: specialty coffee.
2. The company is now 40 years old. It has transformed over the past few years. New store design. New products. Mobile payment. Starbucks is attractive to their core customers as well as to young people. Besides the rewards you get on the Star¬bucks cards in Starbucks shops, you'll get them at the grocery shops.
3. Twenty years ago they repainted the wall of one of the stores and the customers were very upset about the change of colour. The customers feel that this store is their store, a cosy place where they feel at home. Not many companies can paint a wall and customers will want to be consulted.
4. The company uses Twitter website, so they are watching what people are saying about Starbucks. It's not always positive but Howard Schultz likes that. He likes the fact that people are talking about them, that they are emotionally linked to what they do.
5. Howard Schultz hopes that in 40 years they'll continue to develop. The core of their mission will be the same - to achieve the balance between profits and social conscience (совесть). Profits are impossible without conscience.

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инкар03

4,6(1 оценок)

ah do ne znat etogo po etomy ne pomogat wam

lera5252

4,6(41 оценок)

1)washington dc is the capital of the united states.

2)it is political centre.

3)its population 5000000 people

4)its situated on the river arkanzas

5)the city is young and beautiful

6)it was thousand more than 6 thousand years ago

7)traditionally washington divided into several parts

8) one part is the aristocratic offical part of london

9) it includes the white house

10) there are famous colour rooms

11)the second part is the most beautiful

12) other part is the centre of factories

13) there many people looking for jobs

14)washington has many places of interest

15) one of them is the washington memorial

16)the tallest stone structure in the use

17)the lincoln memoria; l is the west of washington memorial

18)washington is the place where mass demonstrations take place

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