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29.02.2020 07:25

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Read the text , try to focus on its essential facts, and choose the most suitable heading below for each paragraph:

1) The Importance of Television 2) Satellite Television 3) Cable Television 4) TV is One of the Important mass Media 5) Different Kinds of programmes 6) Public and Commercial Stations

TELEVISION

Television, also called TV, is one of the most important mass media. People with a television set can sit at home and can see and learn about people, animals, and things is faraway lands.

Millions of viewers around the world can watch sports events and other events of worldwide interest.

TV brings its viewers a steady stream of programmes that are designed to give information and to entertain. In fact, television provides more entertainment programmes than any other kind of mass media. The programmes include sports events, variety shows, quiz shows, feature films, cartoons, fictional serials called soap operas, etc.

There are two main Kinds of television station: public stations and commercial stations. They usually broadcast more educational programmes and programmes on . News and current

affairs programmes make up an important section of programmes for most public television stations. Commercial television stations are run by private companies They sell advertising time to pay for their operating cost and to make a profit for the companies that run the stations.

People can also subscribe to cable television system. Viewers pay a fee for this service. Cable television signals are delivered to home TVsets of their customers by cables. Some cable systems carry more than one hundred channels-far more than can broadcast even in the largest urban areas.

Satellite broadcasting is another form of subscription television. The signals are transmitted to home TVsets from a direct broadcasting satellite in space. The viewer must have a dish-receiver aerial to receive the programmes.

We may speak about different advantages and drawbacks of television but almost every home has at least one TVset. On average, a TVset is in use for about 7 hours each day. Thus, television is the most effective means of mass communication known to mankind. It has become the people`s eyes and ears on the world.