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Achieve allocate balance deal with establish follow require
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The top managers of a company have to ______________________
objectives and then develop particular strategies that will enable the company to
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______________________ them. This will involve ______________________ the
company’s human, capital and physical resources. Strategies can often be sub-divided
into tactics - the precise methods in which the resources attached to a strategy are
4 ______________________.
The founders of a business usually establish a "mission statement" - a declaration about what the business is and what it will be in the future. The business’s
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the business environment is always changing, companies will occasionally have to
modify or change their objectives. It is part of top management’s role to
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and to take responsibility for innovation, without which any organization can only
central values and objectives will ______________________ from this. But because
______________________ today’s objectives and needs against those of the future,
expect a limited life. Top managers are also expected to set standards, and to 7
______________________ human resources, especially future top managers.
They also have to manage a business’s social responsibilities and its impact on
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the environment. They have to ______________________ and maintain good
relations with customers, major suppliers, bankers, government agencies, and so on. The top management, of course, is also on permanent stand-by to
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3.3. Complete the following collocations:
1) to set _____________________;
2) to allocate _____________________;
3) to _____________________ responsibility;
4) to _____________________ standards;
5) to _____________________ and _____________________ good relations; 6) to _____________________ a crisis.
3.4. Now translate the expressions in bold type in the text above (Reading 1) into Russian.
______________________ major crises. Between them, these tasks
______________________ many different skills which are almost never found in one person, so top management is work for a team. A team, of course, is not the same as a committee: it needs a clear leader, in this case the chairman or managing director.

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My favourite season - summer summer is my favorite season of the year for many reasons. first of all, in summer schoolchildren have the longest vacations this time of the year. another reason why i like summer is that the weather is very warm, the days are long and the nights are short, and there are so many different ways for people to spend their holydays. for example, they can travel and visit other countries, cities, continents and islands, where they can learn something new, have a terrific time and meet new people. they also can go hiking with their friends and relatives. the nature is beautiful in summer: the leaves on the trees and the grass are green and fresh. one can see different flowers blossoming everywhere: dandelions, marigolds, cornflowers and many others. one can gather various mushrooms and berries. some people make pickles and jams for winter. of course, the weather is not always fine in summer, some days are rainy. it is wonderful to sit near the fireplace with a book and a cup of hot coffee on such days and to listen to the sound of the rain. summer is a great season because i don't have any homework and i can do whatever i want. i usually spend most of my summer holidays with my grandparents in the village. i enjoy spending time there because i have a lot of friends there and we always find something interesting to do: we swim in the lake, we go fishing, ride our bicycles, play games, sing songs by the campfire and so on. i also help my grandparents in the garden. in the evening, i watch tv or read books. at the end of august i return to the city to prepare for the new school year. i buy new clothes and stationary. i believe, there is no person in the world, who doesn't like summer!

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