Преимущества и недостатки "радио". 6 предложений преимущества и 6 недостаток. )

Advantages: 1 an universal medium. can ve enjoyed at home, at work and while driving. most people listen to the radio at one time or another during the day. 2 permits you to target your advertising spends to the marlet most likely to respond to your offer. 3 permits you to create a personality for your businessusing only sounds and voices. 4 free creative help is usually available. 5 rates can   generally be negotiated and is cheaper to advertise on than some other media vehicles. 6 can be customized from region to region. disadvantages: 1 listeners can`t refer back to your ads to go over important points. 2 the line could get fuzzy or not clear. 3 not as fast as using a phone or internet, could take a little bit. 4 advertising costs are based   on ratings   which are approximations based on diaries kept in a relatively small fraction of a region`s homes. 5 ads are an interruption to the entertainment. because of this, radio ads must be repeated to break through the listener`s "tune out" factor. 6 only an audio medium.

J: hey! maria? is it relly you? m: oh my god! john! its been such a long time! i glad to see you! how are you doing? j: im alright!   where have you been hiding my friend? ! m: i was in africa 3 years. wored in a hospital. i am a   doctor,   you are you? j: im good, work is keeping me busy too. m: whats your job? j: im assistant director of big international company. m: wow! its very interesting!   i must to know more details about you and your life! we can go to the cafe this sunday, if you dont mind? j: its a good idea!   m: great, may i take your phone number?   j: of course you can! its 89067896645 m: thanks john! im sorry, but i must to i call you tomorrow.  j: ok, i will be wait. bye. m: goodbye my friend!